27 April 2021
With the abundance of retail stores for customers to choose from, retailers must find a way to set themselves and their stores apart from the rest. Retail marketing consists of four key components:
By successfully implementing a marketing strategy, retailers can devise a plan to win themselves, additional customers. Below are 4 strategies to consider that will draw in customers.
Where are the Customers?
Even the most effective marketing plans will not be successful if retailers do not consider where the potential customers are coming from and implement ways to meet them. Even the most catchy slogan or logo will be ineffective if the consumer never sees it. A few ideas to be considered are as follows:
Utilize Existing Assets
Instead of spending time and money trying to create new things existing retailers already have many assets that can be used. These assets include window and curbside displays and staff. Examples of these assets are explained in detail below.
Many people get the majority of their recommendations and information from social media platforms, so retailers must establish and maintain social media accounts. The most popular social media platforms for retailers are FaceBook, Instagram, and Pinterest.
Text Message Marketing
Almost everyone in the world has a cell phone. This makes text message marketing an essential tool. Many people do not appreciate marketing phone calls; however, text messages are more acceptable. When consumers make purchases, they are allowed to create an account in-store. Creating this account will give the retailer access to a phone number to send out mass marketing texts. These texts can give important store information such as sales and promotions, new products, and restocks. By allowing the customer to discontinue receiving the text alerts, it gives them more control, thus being receptive to the marketing strategy.
Increasing sales is important to any retail store. The constant worry can be a daunting task. However, by considering and implementing the above strategies, success will be imminent.
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