4 Retails Strategies That Will Win You More Customers

by Donna Ryder

27 April 2021

With the abundance of retail stores for customers to choose from, retailers must find a way to set themselves and their stores apart from the rest. Retail marketing consists of four key components:

  • Product. The items that are being sold.
  • Price. The amount of money the retailer is charging customers for each product.
  • Place. The location where the product is being sold.
  • Promotion. How the retailer gets knowledge about products to potential customers.

By successfully implementing a marketing strategy, retailers can devise a plan to win themselves, additional customers. Below are 4 strategies to consider that will draw in customers.

Where are the Customers?

Even the most effective marketing plans will not be successful if retailers do not consider where the potential customers are coming from and implement ways to meet them. Even the most catchy slogan or logo will be ineffective if the consumer never sees it. A few ideas to be considered are as follows:

  • If there is a brick and motor store, then what is driving its traffic? Have potential customers entered the store because of elaborate window dressings or some other visual display? Has it been noticed that people come into the store because of a reference from a friend or family member? Or perhaps some form of digital marketing resources, such as a Google search or Facebook post, has brought them in. It is important to understand why they visit the store and enhance that part of the marketing strategy.
  • For online retailers, how are customers accessing the site? Understanding the devices and platforms customers are utilizing is vital. If mobile devices are prominent, then app usefulness is important to drive sales. If the majority is learning about the store through social media, those accounts must be focused on.

Utilize Existing Assets

Instead of spending time and money trying to create new things existing retailers already have many assets that can be used. These assets include window and curbside displays and staff. Examples of these assets are explained in detail below.

  • Window and curbside displays. Most brick and motor stores already have either a window or curbside that can be utilized for display. These outlets can promote new items or even help move items in-store for quite some time. Window displays can draw customers in by helping them see a style or design they may be looking for. By using display tools such as Gondola Shelving it allows to retailer to organize the products optimal presentation. Curbside signs can be used for promotional purposes to draw customers in for sales and other promotions.
  • Staff. The human components of a store are vital. Happy employees translate to positive word-of-mouth marketing. When the staff feels as though the company cares about them, they work harder and tell others. Potential customers will respond to this and tend to purchase from that store more frequently.

Social Media

Many people get the majority of their recommendations and information from social media platforms, so retailers must establish and maintain social media accounts. The most popular social media platforms for retailers are FaceBook, Instagram, and Pinterest.

  • Facebook. Facebook is the perfect platform for sales and promotional advertisements. When followers like the page, retail stores will automatically be included in the newsfeed. This puts the promotions and sales right in front of the customer without a search.
  • Instagram. Instagram can be used similarly to FaceBook but adds the advantage of Instagram stories. In these stories, the retailer can show short videos using styling techniques or demonstrations of products.
  • Pinterest. This social media platform is not really used for promotions; however, it is perfect for displaying styling and demonstrations of retail products.

Text Message Marketing

Almost everyone in the world has a cell phone. This makes text message marketing an essential tool. Many people do not appreciate marketing phone calls; however, text messages are more acceptable. When consumers make purchases, they are allowed to create an account in-store. Creating this account will give the retailer access to a phone number to send out mass marketing texts. These texts can give important store information such as sales and promotions, new products, and restocks. By allowing the customer to discontinue receiving the text alerts, it gives them more control, thus being receptive to the marketing strategy.

Increasing sales is important to any retail store. The constant worry can be a daunting task. However, by considering and implementing the above strategies, success will be imminent.


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